Maximize Conversion with Email Design
Many online marketers send emails that are similar to their websites in terms of navigation and linking.
It found that horizontal navigation bars, emails with fewer links, HTML coding (vs. images) and special tactics to highlight sales, seasonal specials and featured departments work best in emails.
Key highlights from the study:
Horizonal navigation bars more visible, Fewer links work better, HTML preferred for nav bars, and Other navigation links helpful.
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