Design a Killer Facebook Advertising ...
1. Set Up Your Goals What do you want to achieve from your campaign? If you want to direct traffic to your website,...
Best Practices for All Social Network...
As you can guess, there are some social media best practices that can be applied across all social networks. Consider...
Google+ Business Page Mistakes to Fix
Not posting consistently. Many marketers rushed to set up Google+ business pages for their company, but as marketers...
Launch a Social Media Campaign in 201...
January is one of the best times to refresh and renew the marketing of your brand! Your consumers are looking for the...
Average Large Company Has 178 Social ...
Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned...
Sloppy Social Media Mistakes
Not using the social media accounts you set up. When someone sees an abandoned social media business account, it...
Reasons You’re Not Generating L...
Not being where your target customers are. It’s not important to maintain a presence on just any social media...
Your LinkedIn Company Page Sucks
It’s very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential....
Creative Ways to Customize Your Faceb...
Maintaining a Facebook presence, as well as participating in other social networks, can be a valuable way for...
Great Ways to Turn Likes Into Leads
Implement a Like Gate: Like gates are popping up all over Facebook these days, and it’s not difficult to...
Tips for Using LinkedIn for Inbound M...
Post blog articles and offers directly to your LinkedIn company page. LinkedIn recently added status updates as a...
Increasing Facebook Content Engagemen...
Start a discussion – Just posting what you are up to doesn’t encourage any interaction. Sure, it lets...
Facebook Marketing Cheat Sheet
Create a Business Page, Not a Profile: First things first. To maximize Facebook’s business potential, you need...
Measure Your Social Media Lead Genera...
Analytics Using social analytics is particularly important for gathering lead gen metrics. For example, using a...
Ways to Use LinkedIn for Lead Generat...
Participate in LinkedIn Answers: This is one of the more useful (and under-utilized) tools on LinkedIn. It’s a...
Constructing Highly Effective LinkedI...
Create campaigns specific to each target audience. LinkedIn allows you to target people within their network by...
Generating Leads With LinkedIn
Step #1: Commit that each Wednesday, you’ll connect with 5 current or former business associates. When you connect...
Hidden LinkedIn Tricks
Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity...
How Professionals Can Use LinkedIn
A month after its debut as a public company and eight years after its launch, LinkedIn in June 2011 passed Myspace to...
Events and Social Media
Nothing beats cementing an online relationship with a real live conversation, interaction, or new experience. As it...