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Search Tops Social in Local Business ...

51% of American adults get information about local restaurants, bars, and related businesses from the internet. For...

Search Tops Social in Local Business Research
posted on: Feb 1, 2012 | author: lorenn

Measuring Email Marketing Success

Bounce Rate Definition: The percentage of total emails sent that could not be delivered to the recipient’s inbox,...

Measuring Email Marketing Success
posted on: Jan 31, 2012 | author: lorenn

Fix 4 Toxic Marketing Problems With A...

Problem #1: I don’t know what will resonate. Should I resort to scotch-induced content? Okay, it’s not...

Fix 4 Toxic Marketing Problems With Analytics
posted on: Jan 30, 2012 | author: lorenn

Dominate Local Search

Why Optimize for Local Search? It’s in the Numbers Approximately 3 billion search queries contain local terms...

Dominate Local Search
posted on: Jan 27, 2012 | author: lorenn

Design a Killer Facebook Advertising ...

1. Set Up Your Goals What do you want to achieve from your campaign? If you want to direct traffic to your website,...

Design a Killer Facebook Advertising Campaign
posted on: Jan 26, 2012 | author: lorenn

Tell a Story With Your Content

1.) Tap user-generated content. The growth of social media and community-sourced content from citizen journalists and...

Tell a Story With Your Content
posted on: Jan 24, 2012 | author: lorenn

Best Practices for All Social Network...

As you can guess, there are some social media best practices that can be applied across all social networks. Consider...

Best Practices for All Social Networks
posted on: Jan 23, 2012 | author: lorenn

Fantastic Ideas for B2B Mobile Apps

1.) Supply Ordering App: Are you a business product supplier? Create a supply ordering app that lets people order new...

Fantastic Ideas for B2B Mobile Apps
posted on: Jan 20, 2012 | author: lorenn

States expand lucrative pensions to m...

Special retirement benefits once reserved for police, firefighters and others with dangerous jobs are now being given...

States expand lucrative pensions to more jobs
posted on: Jan 19, 2012 | author: lorenn

Google+ Business Page Mistakes to Fix

Not posting consistently. Many marketers rushed to set up Google+ business pages for their company, but as marketers...

Google+ Business Page Mistakes to Fix
posted on: Jan 18, 2012 | author: lorenn

Launch a Social Media Campaign in 201...

January is one of the best times to refresh and renew the marketing of your brand! Your consumers are looking for the...

Launch a Social Media Campaign in 2012
posted on: Jan 16, 2012 | author: lorenn

Lead Nurturing Emails Every Business ...

Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy...

Lead Nurturing Emails Every Business Should Send
posted on: Jan 15, 2012 | author: lorenn

Succeed With Landing Page Testing

Create a Testing Plan It’s easy to get carried away with A/B testing. Since it’s so simple to do, you’ll want to...

Succeed With Landing Page Testing
posted on: Jan 3, 2012 | author: lorenn

Use PR To Help Your Inbound Marketing

Be Relevant – Determine a Journalist’s Beat Journalists get pounded with thousands of press releases and...

Use PR To Help Your Inbound Marketing
posted on: Dec 30, 2011 | author: lorenn

How To Determine Optimal Email Freque...

Establish Your Hypotheses Take yourself back to high school science class, and channel your favorite lab partner....

How To Determine Optimal Email Frequency
posted on: Dec 29, 2011 | author: lorenn

Instantly Enhance Your Video Producti...

Pre-Production Be well prepared and organized for your video shoots. If you show up to your shoot unorganized and...

Instantly Enhance Your Video Production Quality
posted on: Dec 26, 2011 | author: lorenn

Can Kick Butt With Your Inbound Marke...

Leverage Domain Knowledge If you’ve been researching industry language in order to nail a product or service...

Can Kick Butt With Your Inbound Marketing
posted on: Dec 22, 2011 | author: lorenn

Sloppy Social Media Mistakes

Not using the social media accounts you set up. When someone sees an abandoned social media business account, it...

Sloppy Social Media Mistakes
posted on: Dec 21, 2011 | author: lorenn

Complete Obfuscation

Two techniques which appear not only to currently be 100% successful at protecting email addresses, but are likely to...

Complete Obfuscation
posted on: Dec 20, 2011 | author: lorenn

Reasons You’re Not Generating L...

Not being where your target customers are. It’s not important to maintain a presence on just any social media...

Reasons You’re Not Generating Leads From Social Media
posted on: Dec 19, 2011 | author: lorenn

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