Measuring Email Marketing Success
Bounce Rate Definition: The percentage of total emails sent that could not be delivered to the recipient’s inbox,...
Lead Nurturing Emails Every Business ...
Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy...
How To Determine Optimal Email Freque...
Establish Your Hypotheses Take yourself back to high school science class, and channel your favorite lab partner....
Ultimate Cheat Sheet for Marketing vi...
A Clear, Concise, and Attention-Grabbing Subject Line: Before your email subscribers even read your email, the first...
Email Marketing Mistakes To Avoid
Mistake #1: Blatant Lack of Permission – Companies still try to get around the permission issues in search for...
What Is A Sender Score?
The Sender Score is an indication of the trustworthiness of an email source and is used by ISPs and receivers to...
Awesome Emails to Increase Customer R...
Customer retention is one of the hardest and most important things to get right in business. New customers are...
How to Build a Powerful Email Newslet...
You may not realize but you’re sitting on a mountain of great, established content that could be quickly turned into...
Get Your Email Delivered
The last place you want to see your emails is in the spam folder. Deliverability becomes a critical element of a...
Is Everything Being Done For Your Sit...
When was the last time you had an expert review your meta tags for relevancy and how competitive they are? Have your...
Saturdays Have Higher CTRs and Lower ...
Based on data mined from over 9.5 billion email sends from Mailchimp Saturdays and Sundays tend to have much higher...
Building an Email Re-engagement Campa...
Did you know that, on average, about 70-75% of your email list is inactive? If the majority of your subscribers are...
Email Marketing Overview
Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to...
Online Tips for Small Business
Small businesses don’t need 5,000 Facebook fans, Diggs, or blogs that are updated daily. They need business:...
Spend Less with Inbound Marketing
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly...
Retail Email Volume Jumps 9% in March
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending March 26,...
Online & Email Newsletters Jump ...
The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of...
Email Marketing to Take Your Business...
Easy on the pocket Email marketing can be done in completely affordable cost as it does not requires postage expense;...
Email Mktg to Hit $2B by ’14
By 2014, users will get over 9,000 email marketing messages a year, according to a new report from Forrester (via...
Maximize Conversion with Email Design
Many online marketers send emails that are similar to their websites in terms of navigation and linking. It found that...